To improve your marketing strategy, Google is adding three new reporting columns. These columns include conversion value per cost and click and view-through conversions. You can use these to determine the effectiveness of different marketing channels and identify the most effective for your business. Then, you can use this data to make improvements to your website. Read on to learn more. To create a successful marketing campaign with the help of digital marketing companies in Dubai, you must understand how to maximize conversions.

Conversion value per cost:

Google has added three new reporting columns for conversions in the past few months. This allows advertisers to track their ads’ results in various ways, including conversion value. This metric estimates the return on investment (ROI) for conversions. It works by dividing the total cost of conversions by the number of eligible clicks and ad interactions. Conversion value tells you how valuable each action is. This metric is especially useful when conversion actions have different values.

This column also shows the number of conversions across all conversion actions. For example, if an ad generates 10 newsletter signups, it will generate a conversion value of DH 30. This data is useful in bidding strategies and understanding ad leads’ value.

Conversion value per click:

If you’re using Google ads for your online business, you’ve probably noticed three new reporting columns now available. These columns can be found on the campaigns page and in custom reporting pages like the Report Editor and custom dashboards. These columns are accessible to manager account users. These columns can be particularly useful for measuring the conversions your ads generate. In addition, they can be combined with other metrics, such as ad spending, to create a more accurate picture of your overall marketing efforts.

View-through conversions:

Google has recently added three new reporting columns for view-through conversions to their AdWords reporting tool. These columns are unique because they tell advertisers when a customer viewed an ad and completed the conversion. This differs from other conversion columns, which only record when a customer clicks on an ad. These metrics are useful in tracking the effectiveness of display and video ad campaigns. They also take the conversion settings into account.